A Quick & Dirty Guide to Instagram Stickers and GIFs

A Quick & Dirty Guide to Instagram Stickers and GIFs

GIF stickers. Getting your brand on Insta stories is tempting – because it works. But how in the heck do you do it? It’s simultaneously easy and difficult. And it requires a bit of patience.

STEP 1: GET A GIPHY ACCOUNT.

  • Giphy is the one-stop-shop for Instagram stickers. Get an account, and use your business information.
  • You need to have a verified brand account before your GIFs can go live, which means you have some additional hoops to jump through.

STEP 2: MAKE YOU SOME GIFS/STICKERS.

  • Before you can apply for verification, you need some gifs in your account. Five, to be exact.
  • You know how to make gifs, right? Here’s a few tips. If you’re completely lost, you can also hire a GIF artist.
  • When you’re creating your GIF, make sure to keep in mind the end-user. How do you want them to use these images, and are they easy to use?
  • Make sure you’re tagging it correctly, and the description is accurate. That will ensure people will see (and use) your GIF.
  • Also, keep the tech specs in mind.
  • Upload those 5 GIFs, and you’ll be ready for the next step.

STEP 3: APPLY FOR A VERIFIED ACCOUNT

  • Start the application process here.
  • Wait.
  • Wait some more.

STEP 4: GOOD TO GO

  • Once Giphy accepts you, it’s go time. Feel free to upload your GIFs to your heart’s content!

REMINDERS

  • Don’t wait until you really need stickers. Start the verification process ASAP.
  • Also, give yourself plenty of lead time, since it may take a while for the GIF to process and show up on Instagram searches.
  • Don’t forget your hashtags and descriptions! People need to be able to find your art.

One other cool thing: your GIFs will also be available across many other platforms. So get creative, have fun, and start spreading your brand!

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