Aaron Williams

For the first decade or so of my life, I told stories for a living. My background is in journalism because my parents were too kind to dissuade me from my dream of being the next Bob Costas.

Traveling around the country as a small-market TV reporter is an awesome way to learn about your fellow Americans. But it doesn’t pay the bills.

So what does a burnt-out TV person do? Go on the radio. You may have heard me give the weather forecast on your favorite radio station when I was with the Weather Channel.

Oh, did I mention I’m also a certified meteorologist?

Being on the microphone was thrilling and exhilarating. The spoken word has the ability to connect with people like no other medium. But I wanted more. One of our clients in Atlanta needed help.

Salem Media Group was suffering from a crisis. Namely, they were stuck 30 years in the past. I came on board as program director and moved them a few years forward. At least into the 20th century. Baby steps.

Through all these challenges, there was one consistent. Craft beer. I was fortunate to work at an amazing brewpub in college (the long-gone ChapterHouse in Ithaca, NY), was able to taste some of the best beers in the world, and experienced the American craft industry grow into its own.

Even though I never worked in beer, it was always my companion on these journeys. So when I needed a diversion from my job at Salem, I decided to start up a radio show about it. I partnered with Tim Dennis to create Beer Guys Radio, which is now heard on over 35 radio stations across the country and downloaded thousands of times. Even though I’m not there anymore, I’m proud of the work I started and Tim carried on.

I was able to wrangle a position at Monday Night Brewing shortly after. At the time, it was one of the small-ish spots in Atlanta, but definitely on the rise. Working with Jonathan Baker – one of the greatest marketing minds I know – we took their incredible story to new heights. They’re now not only one of the top breweries in the state, they’re making some amazing beers.

Now? It’s your turn. I want to take my years of experience and help you build an amazing brand. Let’s tell your story together.

Cheers, y’all.

Aaron Williams, owner
Crafted Consulting

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