Authenticity.
BlueTarp Brewing's message was raw and real. Authenticity matters.

Authenticity.

Authenticity.

BlueTarp Brewing Co. nails it.

As an editor, I would have shortened, messaged, and shortened it. It breaks so many rules of copywriting.

But it works.

It’s raw. It’s honest. It’s real. And that’s why it’s so powerful and thought-provoking.

BlueTarp shows the courage of their convictions in this post. How do you display yours?

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