Marketing Minute: What’s the 4-1-1?

Do you know the 4-1-1 when it comes to your social media?

So there’s a thing called the 4-1-1 rule when it comes to posting to your Facebook or Instagram accounts. As in, you should post four pieces of new content, one piece of user-generated content, and one self-serving post.

I’m going to bet many of you are doing the opposite. I’m betting that most of you are getting very few interactions with your posts.

But the 4-1-1 ratio invites fans to interact with you. You’re inviting them into your business and treating them as people. By not constantly telling them to spend money at your place, they’ll be more engaged.

Want to learn some tips and tricks to better market your small business? I can help. Hit me up, and let’s talk.

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