About Us

Mitch Craft

Specialty Areas

  • Learning Impact Leader Framework

  • New Leader Mentoring

  • Assessment for Learning

  • PLC Coaching

  • Mitch Craft is an independent education consultant with over 24 years of experience as a high school and college English teacher, assistant principal, principal, and district administrator.

    Prior to his work as a consultant, he most recently served as assistant superintendent for Sheridan County School District No. 2 (SCSD2), an award-winning district where he oversaw curriculum, assessment, intervention programs, and professional development. The school Mitch led as principal was recognized as a National Model PLC School, National Distinguished Title I School, and National Blue Ribbon School. During his time as assistant superintendent with SCSD2, the district and its schools earned numerous recognitions from organizations like Niche.com and Bestschools.org, multiple blue ribbons, and a district-wide model PLC designation. In addition, the district’s aggregate test scores topped the state year after year, with schools and students performing at consistently high levels.

    Mitch is a National Distinguished Principal and his writing has been published in Principal magazine and English Leadership Quarterly. In addition to his work with Crafted Consulting, Mitch is an associate with Marzano Resources.

    Mitch earned his BA in English from the University of Wyoming (UW), MA in English Literature from the University of Sussex in the UK, and his principal credential from UW. Mitch was a UW College of Arts & Sciences Outstanding Graduate and a Rotary International Ambassadorial Scholar. He is an obsessive eater and cook, professional musician, and outdoor adventurer. Mitch’s wife Jules teaches high school science, and his four children—Will, Nora, Henry, and Emmett—are his proudest achievement.

Breez Daniels

Specialty Areas

  • Learning Impact Leader Framework

  • Cultures of Learning

  • Assessment for Learning

  • PLC Coaching

  • As a seasoned principal, Breez Longwell Daniels has led school turn-around work at both the middle and high school levels.  Daniels is an advocate for preparing educational leaders for the work of transforming student learning and staff culture. She believes principals are the crucial factor in building and sustaining highly effective schools. 

    Daniels was named Wyoming Elementary/Middle Schools Principal of the Year and National Distinguished Principal in 2017 and Wyoming Secondary Schools Principal of the Year in 2020.  Daniels was also named a Rebecca Burnette DuFour scholarship recipient for the Women in Education: Leading Perspectives Institute 2019.

    While principal at Hot Springs County High School (2018-2022), Daniels her team celebrated and sustained record ACT and state assessment scores and were named a Model PLC in 2021 and an “Exceeding Expectations” high school by the Wyoming Department of Education in spring of 2022. Daniels also served as principal (2012-2018; 2022-2023) of Thermopolis Middle School (TMS) where she and her team celebrated a Model PLC designation in 2017, with the team continuing to sustain the work of high levels of student achievement. U.S. News and World Report named TMS the #1 Middle School in Wyoming in 2023.

    Daniels has 24 years of experience in K-12 education as an elementary teacher, junior high social studies teacher, instructional facilitator, principal, and district administrator. In addition to her work with Crafted Consulting, Daniels is also a Solution Tree Associate. 

    Articles and Publications by Breez Daniels:

    Social Media Influencers and Student Assessment Pushback (2021)

    A Covid-19 PLC Case Study (2021)

    PLC at Work and Your Small School (2020) 

    The Old Boss Is Gone, So How Do We Sustain Our PLC Culture? (2020)

    Growing a PLC from Rural Roots

Kim Malin

Specialty Areas

  • Teaching & Assessing Standards

  • Quality Assessments

  • Instructional Design

  • Decades of highly successful experience as a classroom teacher, instructional coach, volleyball coach, and varsity referee guide Kim Malin’s work with teachers and teams. A true practitioner who has walked the walk, Kim supports classroom teachers in the design and delivery of high quality units, instruction, and assessment. 

    Leading with her signature humor-driven approach, Kim forges quick connections with her clients. She draws the best out of teachers by fostering trust, providing clear direction for growth, and modeling truly outstanding teaching practices in her work with adults.

    Kim’s 33 years in the classroom spanned both high school and middle school, with instruction centered on both English Language Arts and Social Studies. She spent the bulk of her career as an English teacher at Sheridan Junior High School (SJHS), a National Model PLC School, National Distinguished Title I School, and National Blue Ribbon School. Students learning in Kim’s classroom and across her grade level team ranked at the top of Wyoming state test results for years running. As the school played host to numerous site visits from curious educators over the years, Kim’s classroom and PLC became a showcase for the type of quality work that drove the school’s success. 

    As an instructional coach, Kim mentored new teachers, ensuring that they learned management and instructional skills essential for success in the field. This experience informs her work as a consultant with teachers of all experience levels. 

    In the athletics realm, Kim is a highly decorated coach and official. She led her volleyball teams to numerous top three finishes and earned accolades as state 3A Coach of the Year, North All-Star Coach, All-Star Referee, and State Official of the Year. 

    Kim earned her undergraduate degree in education from Eastern Montana College and a Masters in Curriculum and Instruction from Lesley College. 

    If you truly want to engage teachers and teams in quality, standards-driven development of units, instruction, and assessments, look no further than Kim Malin.

Emmy Hergert

Specialty Areas

  • Mathematics

  • Assessment for Learning

  • Instructional Cycles

  • With experience teaching and coaching across elementary and middle levels, Emmy Hergert is an expert in curriculum design, assessment, and delivering impactful lessons. She is a specialist in mathematics, with the skill set to lead teams across diverse content areas.

    Emmy is dedicated to improving student outcomes by guiding both individual teachers and teams of educators toward greater success.

    Driven by a collaborative approach and extensive modeling, Emmy helps educators create clear objectives to support well-rounded student achievement and tailor instruction and intervention to meet the needs of diverse learners. She also supports teachers and teams as they implement best practices in assessment, data collection, and reteaching.

    Emmy is National Board Certified and was selected as a Presidential Awards for Excellence in Mathematics
    and Science Teaching (PAEMST) winner in 2023. Emmy’s writing has been published in AllThingsPLC magazine and the Journal for the Education of the Gifted. She has presented at the National Association of Gifted Children Conference. Emmy earned a B.A. in elementary education and an M.S. in natural sciences with an emphasis in middle level mathematics from the University of Wyoming.

    Partner with Emmy to enhance teacher and team effectiveness. With practical, inspiring solutions, Emmy empowers educators to refocus on what matters most: quality teaching that makes a lasting impact on students' lives.

  • "I appreciate Mitch's non-judgmental approach and his meeting me where I am in my leadership journey and helping me to move forward.”

    Tim Wormald, Principal - Powell High School - Powell, Wyoming

  • “Breez understands the challenges that come with being a small singleton school and has experienced the journey that brings student success. It helps that she continues to work with us, building a relationship that will develop my teachers’ trust in what she is teaching us about vertical teaming and alignment.”

    Cristy West, Principal - Portland Elementary - Hamburg, Arkansas

  • "Mitch continues to be the most influential mentor of my career."

    Alison Vold, Principal - Woodland Park Elementary School - Sheridan, Wyoming

  • “I really appreciate that Breez shared different reasons why we shouldn't lower the bar. She brought in personal stories of her kids and tied that to the purpose of the training and we were able to see it in action. Continue doing this please, so great!”

    Workshop Participant - Hamilton Unified School District - Hamilton City, California

  • “I appreciate his depth of knowledge and his capacity to share that knowledge in many helpful ways.”

    Tammy Schlenker, Principal - Meeteetse K-12 School - Meeteetse, Wyoming

  • “Breez presented well. Awesome. She is one of the most versatile teachers and presenters I know. Thank you so much.”

    Workshop Participant - Shiprock High School - Shiprock, New Mexico

Our approach.

  • Context

    Understand the local context of teams, schools, and districts

  • Background

    Lead with why by providing research, theory, and professional resources

  • Productivity

    Design workshops where educators are simultaneously learning and producing

  • Relevance

    Connect learning to the real work of teachers and leaders

  • Clarity

    Set clear objectives and check in on them regularly

  • Sustainablility

    Build relationships with clients and provide long-term follow up